Revamping the Subway Experience: A Research-Driven Redesign
About
During the revamp of America's cherished sub shops' delivery/pickup mobile application, we revitalized the user experience from top to bottom. Working as part of a talented team of 8 product designers, my responsibility was to spearhead extensive user research aimed at assessing usability and generating valuable recommendations based on the insights gathered.
By deeply understanding the needs and preferences of our users, we not only improved the application's functionality but also completely transformed its visual aesthetics. Through this comprehensive redesign, we were able to create an elevated experience that resonates with both existing and new users.
